Not only does Total Estate Solutions hold Estate Sales, visiting competitors on a weekly basis is done to help us keep a few legs up on our competitors and give our customers what they really want and that is....DEALS! After visiting three Estate Sales, this week, enough was enough.
While making the most money for the client is our number one goal pricing items so high that even at half off you could go to the local department store for the same price is not the way to make the most money for an Estate Sale. Turning customers off the first day by overpricing items will more than likely prohibit them from coming back for the last day.
Why do people attend Estate Sales? DEALS, DEALS, DEALS!!! Most of these Estate Sale companies have lost touch with their customers wants, needs, and desires. Guess who loses, YOU the client. Total Estate Solutions understands the current market and prices to sell.
Estate Sales need people talking. Aggressive prices will do that. Time and time again we are complimented on our pricing and that reputation has helped us grow as a business. We understand that resellers need a little meat on the bone and folks without jobs can't shop at those department stores. WHY DO PEOPLE ATTEND ESTATE SALES?
There was one particular sale in Southeast Michigan, that was advertised as a downsizing sale, the directional signs on the road read Estate Sale and you pull up and everything was in the garage. We like to call this a GARAGE SALE!!!!!! Customers don't want to be fooled by deceptive advertising. Call it what it is. No offense to the client/family that held the sale it's not your fault.
Had to get that rant out next time we'll focus on creative ways to liquidate leftover items before the Estate Sale is complete...
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I agree that there are a few estate sale companies that price things way too high. The object of the sale is to get rid of stuff! In the spring I went to a sale of a company that is always high on everything and a few weeks later I saw the address for another sale at the same place. It was the family holding the sale with everything half off of what the estate sale company had marked things at. I overheard them talking and they were not happy at all with the company.
ReplyDeleteThe estate sale that is really a garage sale is a huge pet peeve of mine. Another is when they say...well it sells for such and such a price on Ebay. I just want to say...Well honey, this ain't Ebay...lol.
Keep up the good work!
Marlee